Dr. Julie D. Lanzillo
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About Julie

The Sports and Organizational Leadership Professor


Sports Marketing and Organizational Leadership are my academic interests and professional pursuits.

I will do anything I can to help my students succeed.

I believe in the power of storytelling as a marketing strategy for brands and individuals, as well as the impact it has on becoming an effective leader and connecting with others.

I love technology and the impact it has had on both industries, but believe there is no substitute for the power of the human interaction.

I am passionate about sharing my experiences with those that aspire to work in the sports industry and appreciate learning from them in return.

I enjoy exploring the psychology behind fan behavior, and organizational culture.

In addition to family and friends, I love classic jazz, experimenting in the kitchen, the occasional cigar, resorts on the beach and my friends' wine cellar.

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  • Home
  • About
  • Blog
  • Teaching
  • Presentations/Publications
  • Social Media Links
  • Contact & CV